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Materias (3968,75): , direct marketing, marketing

textos901docs (3968,75): hd28 , m414 no, 843 , , consumers' preferences models

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Keywords (GIS/901a) 4734,375: HD28 .M414 no.843-|76a|Consumers preferences Models

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Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Publicidad

iii.script.c

Contenidos

Bibliography: leaves 1-2 (2nd group).

by John R. Hauser and Glen L. Urban.

direct assessment of consumer utility functions : von neumann-morgenstern utility theory applied to marketing (Equipo)

Urban, Glen L.
Sloan School of Management.

Vínculo

843-76a

direct assessment of consumer utility functions : von neumann-morgenstern utility theory applied to marketing (Responsables)

Hauser, John R.

Keywords (901a / 4765,625)

Keywords

HD28 .M414 no.843-
76a
Consumers preferences Models

Vincular (851 / 4765,625)

Publicidad

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